ESA Angling

Yamaha shines at National Boat Show 2010

The bright red hue of Yamaha’s new corporate colour boldly stood out at the Coca Cola Dome (JHB), in the very prominent ‘Yamaha corner’ as many dubbed it, at this year’s National Boat Show which was frequented by scores of visitors. Making up the corner were 5 well-known Gauteng dealers – Linex Yamaha, Brilliant Bass boats, Camping & Boating centre, Boat, Caravan & Camping and Raven Yamaha.

The overall look and feel of the Yamaha stand went a long way in fortifying our status as one of the biggest players in the industry today. This was achieved through careful planning and coordination, strong teamwork and importantly the assistance and hard work of supportive dealers. The strategy behind this year’s exhibition was to put on our best suit on, not in spite of but more so because of tough economic times.

ESA was overjoyed to recently take delivery of a new fleet of vehicles courtesy of CMH Carshop. A dynamic and adventurous company such as ESA needs adventurous and dynamic vehicles and ours are certainly up to the task of taking on all our needs! To handle the rough stuff, we have two powerful and capable Isuzu 4x4 Double Cab vehicles as well as a Mazda BT50 4x4 and a luxurious yet rough and ready Ford Everest 4x4. And to handle our “run around” needs we are equipped with a Fiat Strada and a Fiat Punto.

Since taking delivery of these vehicles they have certainly been put through their paces with numerous long trips often through rough terrain as well as some demanding beach work. The vehicles have handled these journeys with absolute ease and not only kept us safe, but also delivered us to our destinations in comfort and style! 

ESA’s new Face!

ESA are proud to introduce our new presenter… the lovely and talented Jamaica Nicolson!
Jamaica tells us a bit about herself!

“Born on the 20th November 1988 in Seattle Washington, USA. My family moved back to South Africa in 1994. Growing up in and around the North Coast area I have had great time to get to know and appreciate the ocean and the vast beautiful surroundings of the North   Coast. I started school at Umhlali Primary and finished in 2006 at Crawford North Coast. All throughout school I was a tomboy who loved to hang-out with the boys and get my hands dirty. I was always outdoors playing sports, riding horses or getting myself into some sort of trouble. Straight out of school I enrolled at Varsity College to begin my Communication Science degree. In between trying to finish it I have some of the greatest opportunities to travel to some of the most beautiful Places in the world.

In 2008 I spent close on 4 months in Monaco France visiting a Friend who most certainly showed me the greatest time and spoilt me by allowing me to spend most of my time on a mega-yacht where he was living. It was a holiday I’ll never forget. Just recently I returned from the US where I visited Miami, Ft Lauderdale, Orlando and New York. The weather was hot, the sun was always shinning and the People went out of their way to be polite and hugely helpful. New York being a place I’ll be returning to in the near future. Now that I am back I will finish off my degree and work with ESA hoping to do as good a job as the beautiful and dynamic O.J Symcox.
 

Good day valued customer

We are calling on all our loyal viewers, members and supporters to lend an understanding ear as we at ESA attempt to explain the unfortunate predicament we have found ourselves in this year. The ESA magazine has been at the heart of the problems we have been experiencing and has at the end affected the consumer and ultimately our very valued members.

We would like to take this opportunity to humbly apologize to you all and especially our cherished members who have had to bear with us through our silence and lack of communication. The lack of communication and inability to be transparent is due to legal constraints and cannot disclose any details.

We are aware that there is much unhappiness but again would like to thank you all for your patience, understanding and kindness through this difficult time and ask that you all continue to support our publication, brand and show; we hope that this has shed some light on our situation. You too can do your part to help ESA in the struggle to get the next publication out by contributing positively to the brand via word of mouth and forums.

Many kind regards
Armando Costa – CEO ESA Holdings